Qualification and Experience
1. Educational Background- Minimum SPM / Diploma in any field.
- Candidates with relevant experience in livestream hosting, e-commerce, sales, marketing, or customer service will have an added advantage.
2. Work Experience
- Prior experience in livestream hosting, preferably on TikTok Shop, Shopee, or other e-commerce platforms.
- Experience in product presentation, online selling, and customer engagement is an advantage.
- Fresh graduates with strong communication skills and a keen interest in livestream commerce may also be considered.
3. Skills & Competencies
- Strong verbal communication, presentation, and audience engagement skills.
- Confident, energetic, and comfortable speaking in front of a live audience for extended periods.
- Good product demonstration and persuasive selling skills.
- Basic understanding of e-commerce platforms, livestream sales metrics, and promotional mechanics.
- Able to understand product information quickly and communicate it accurately to viewers.
- Basic computer skills and the ability to prepare simple reports and maintain documentation.
- Good time management, organisation, and attention to detail.
4. Personal Attributes
- Responsible, punctual, reliable, and committed to fulfilling assigned livestream schedules.
- Self-motivated, target-driven, and willing to receive feedback and coaching.
-Adaptable to changing campaign requirements, promotions, and product priorities.
-Able to work independently while collaborating effectively with moderators and other internal teams.
-Willing to work flexible shifts, including evenings, weekends, and public holidays when required, subject to the agreed working schedule.
Job Experience (Requirement)
1. Minimum 1–2 years of experience in livestream hosting, preferably on TikTok Shop, Shopee, or other e-commerce platforms.
2. Proven experience in product presentation, audience engagement, and livestream selling.
3. Experience in achieving sales targets or managing performance-based KPIs within a livestream or e-commerce environment is an added advantage.
4. Familiarity with livestream campaign execution, promotional mechanics, product launches, and online sales strategies.
5. Experience collaborating with livestream moderators or e-commerce teams to ensure smooth livestream operations.
6. Basic experience in livestream performance tracking, sales reporting, and related documentation is preferred.
7. Candidates with a strong livestream hosting track record and demonstrated sales performance will be prioritised.
Skills & Knowledge (Requirements):
1. Livestream Hosting & Presentation Skills
- Strong verbal communication, presentation, and storytelling skills to deliver engaging livestream sessions.
- Ability to demonstrate products confidently and communicate product features, benefits, and unique selling points effectively.
- Skilled in engaging viewers, responding to enquiries, and maintaining audience interest throughout livestream sessions.
- Ability to apply persuasive selling techniques, including upselling, cross-selling, and promotional callouts.
2. Sales & Commercial Knowledge
- Understanding of e-commerce sales strategies and customer purchasing behaviour.
- Ability to promote products effectively and work towards assigned sales targets and KPIs.
- Knowledge of promotional mechanics, discounts, vouchers, bundles, and campaign offers.
- Ability to identify opportunities to improve sales conversion and average sales performance.
3. Product & Brand Knowledge
- Ability to learn and retain product information, including features, benefits, pricing, and usage instructions.
- Ability to communicate product information accurately and consistently with the company's brand guidelines.
- Understanding of the importance of product accuracy and compliance with approved promotional claims.
4. E-Commerce & Livestream Platform Knowledge
- Familiarity with TikTok Shop, Shopee Live, or other livestream commerce platforms.
- Understanding of livestream performance metrics, including GMV, viewership, engagement, click-through rate, and conversion rate.
- Basic knowledge of livestream campaign execution and online promotional activities.
5. Reporting & Analytical Skills
- Basic proficiency in Microsoft Excel, Google Sheets, or similar tools for performance tracking and documentation.
- Ability to interpret basic livestream sales data and identify performance trends.
- Good attention to detail in maintaining accurate reports and completing assigned documentation within deadlines.
6. Interpersonal & Work Management Skills
- Strong time management, punctuality, and commitment to scheduled livestream sessions.
- Ability to work collaboratively with livestream moderators, managers, and cross-functional teams.
- Receptive to coaching, feedback, and continuous performance improvement.
- Ability to adapt to changing priorities, campaign requirements, and operational needs.
Behavioral Traits / Personalities:
1. Confident & Charismatic: Demonstrates confidence, enthusiasm, and a positive presence when presenting products and engaging with a live audience.
2. Proactive & Self-Motivated: Takes initiative in preparing for livestream sessions, improving hosting techniques, and identifying opportunities to drive sales.
3. Responsible & Reliable: Demonstrates strong commitment to assigned schedules, fulfils livestream slots consistently, and completes tasks within agreed timelines.
4. Punctual & Disciplined: Arrives on time and ensures adequate preparation before each scheduled livestream session.
5. Results-Oriented: Focuses on achieving sales targets, improving performance KPIs, and contributing to the team's overall business objectives.
6. Adaptable & Resilient: Remains composed under pressure and adapts effectively to changing promotions, campaign requirements, and audience interactions.
7. Customer-Oriented: Demonstrates patience, professionalism, and a helpful attitude when responding to viewer enquiries and addressing customer concerns.
8. Team Player: Works collaboratively with livestream moderators, managers, and relevant teams to ensure smooth livestream execution.
9. Coachability & Growth Mindset: Welcomes constructive feedback, participates actively in training, and continuously seeks
opportunities to improve performance.
10. Detail-Oriented: Ensures accurate product information, pricing, promotional communication, and completion of assigned
documentation.
11. Positive Attitude & Professionalism: Maintains a professional image, positive energy, and appropriate conduct while representing the company's brand.
12. Committed & Accountable: Takes ownership of assigned responsibilities and demonstrates willingness to contribute beyond hosting duties when required to support business needs.
a Necessity, not a Luxury