Closing Date : 31/12/2026

Senior Executive, Community (Creator)  

Position Responsibilities:

Account Growth and Performance

- Develop and implement content strategies to grow Deli Bro Ngupi (TikTok primary) and support Jom NGUPI and ZUS

Experience accounts.
- Set and drive monthly targets for followers, views, engagement, and content output.
- Monitor account performance, identify what's working, and pivot quickly based on data.
- Establish performance metrics and reporting cadence for all managed accounts.

Content Strategy and Direction
-Conceptualize and plan content themes, series, hooks, and formats tailored for TikTok algorithm and audience behavior.
- Translate real business moments — entrepreneur journeys, ZUSahawan stories, ZUS Experience events, program milestones — into scroll-stopping short-form video content.
- Provide clear direction on trends, sounds, formats, and content angles that align with the personal brand of the account fronting.
- Review and approve content to ensure it meets brand voice, resonates with the target audience, and drives measurable growth.

Production Oversight and Execution
- Plan shoot schedules, script content, and coordinate with the account fronting for shoots.
- Oversee video editing quality (either directly or by managing the editor's output).
- Ensure content is posted consistently and at the right timing to maximize reach.
- Manage the content calendar across all managed accounts.

Community and Engagement Management
- Oversee replies to DMs, comments, and community interactions to sustain engagement and grow loyalty.
- Identify collaboration opportunities with other creators, ZUSahawan participants, or community figures to amplify reach.
- Turn active viewers into an engaged community over time.
Strategic Oversight and Innovation
- Analyze account performance metrics and identify areas for growth and improvement.
- Develop long-term plans to sustain and accelerate account growth across TikTok and other emerging platforms.
- Stay updated on TikTok trends, algorithm changes, emerging platforms, and creative innovations to maintain competitive
relevance.
- Recommend investments in tools, formats, or content pivots that can accelerate growth.

Team Collaboration
- Work directly with the account fronting (Lead of Community) as the strategic partner on content direction and personal
branding.
- Collaborate with the Community Department's Event and Program verticals to source content moments from real business
activities.
- Coordinate with the internal editor and other supporting roles to ensure content is produced on schedule.
- Lead brainstorming sessions to develop content series, campaigns, and creative angles.

Qualification and Experience

- Skilled in copywriting for both Bahasa Malaysia and English. Proficiency in Mandarin is an added advantage.
- Excellent organizational skills with keen attention to detail, especially for content planning and administrative tasks.
- Proficient in using photo and video editing tools like CapCut or similar software.
- Well-versed in TikTok as a primary platform, with strong understanding of Instagram Reels, YouTube Shorts, and other short-form platforms.
- At least 2 years of experience managing or growing TikTok accounts, either agency or client-side. Candidates with a proven personal brand or founder-led account growth track record are strongly preferred.
- Leadership: Proven ability to lead content operations independently and drive results on personal-brand or founder-led accounts.
- Creativity: Strong creative vision with a track record of developing engaging, scroll-stopping short-form content.
- Analytical Thinking: Ability to interpret TikTok performance metrics (views, watch time, engagement rate, follower growth)and implement data-driven strategies.
- Communication: Excellent verbal and written communication skills to guide the account fronting and coordinate with supporting teams.
- Resource Management: Skilled in identifying and addressing content production needs for optimal performance.
- Trend Awareness: Strong knowledge of TikTok trends, algorithm behavior, viral formats, and content strategies specific to the Malaysian market.
- Personal Brand Building: Experience or strong understanding of how to build and grow founder-led or personality-driven accounts.
- Creative thinker with the ability to develop and execute compelling content ideas that consistently drive growth.
- Strong written and verbal communication skills to ensure smooth collaboration with the account fronting and supporting teams.
- Self-motivated and capable of managing time efficiently to meet content deadlines and posting cadence.
- Portfolio of past account growth results (before/after metrics, viral videos, follower growth charts) is required for shortlisting.

a Necessity, not a Luxury