Position Responsibilities
As the Regional Lead, UI/UX, you will own the regional UX vision, design strategy, and consumer app experience across all markets. In addition to leading the regional UI/UX design organization, this role carries an added responsibility of acting as a Product Manager to drive squad-level delivery for the consumer app. You will report directly to the Head of Digital Product

1. UI/UX Leadership & Design Strategy (Primary Focus)

• Define and drive the overall UX vision, design strategy, and user experience standards across all ZUS digital products.
• Lead the end-to-end design process, including discovery, user research, journey mapping, information architecture, wireframing, prototyping, visual design, usability testing, and implementation.
• Establish, maintain, and evolve enterprise design systems, component libraries, and UX standards to ensure consistency across mobile and web platforms.
• Review and approve user flows, interaction designs, wireframes, prototypes, and high-fidelity UI designs to ensure design quality and usability.
• Champion user-centered design methodologies by validating solutions through customer interviews, usability testing, analytics, and continuous user feedback.
• Drive measurable improvements in usability, accessibility, customer satisfaction, and digital experience quality.
• Ensure designs align with business objectives, technical feasibility, and brand consistency across all customer touchpoints.

• Own the delivery backlog for one consumer product squad, working to the roadmap and priorities set by the consumer product stream.
• Gather, analyze, and translate business requirements, customer insights, and market opportunities into clear product requirements, user stories, and acceptance criteria.
• Serve as the Product Manager for one consumer product squad, leading backlog refinement, sprint planning, product reviews, and release planning alongside Engineering.
• Contribute to product vision and strategy in partnership with the consumer product stream lead.
• Conduct market research, competitor analysis, customer research, and product performance analysis to identify opportunities for product innovation and continuous improvement.
• Monitor key product KPIs, user engagement metrics, and customer feedback to optimize product performance and user experience.
• Make data-driven product decisions through experimentation, A/B testing, analytics, and customer validation.
• Ensure product delivery balances user experience excellence with measurable commercial outcomes.

• Partner closely with Engineering, Marketing, Data, Operations, and business stakeholders throughout the product development lifecycle.
• Present product strategies, UX recommendations, and design concepts to senior leadership using customer research, analytics, and business insights.
• Facilitate alignment between customer needs, business priorities, and technical feasibility.
• Support cross-functional teams in translating complex business requirements into intuitive, scalable digital experiences.
• Foster close collaboration between designers, engineers, and product teams to ensure high-quality product delivery.

• Lead, manage, mentor, and develop the regional UI/UX team across all operating markets.
• Build and scale the regional design organization in line with approved organizational headcount and business growth plans.
• Conduct regular coaching, performance reviews, career development discussions, and succession planning for team members.
• Establish design governance, quality standards, and review processes to ensure consistency across all digital products.
• Foster a collaborative, innovative, and user-centric design culture while encouraging continuous learning and knowledge sharing.
• Lead design workshops, design critiques, and cross-functional collaboration sessions to strengthen UX maturity across the organization.

• Stay current with emerging UX trends, AI-assisted design technologies, accessibility standards, and digital product best practices.
• Promote experimentation, design thinking, and evidence-based decision-making across product teams.
• Drive initiatives that improve design operations, team efficiency, product quality, and overall customer experience.
• Identify opportunities to leverage AI and emerging technologies to enhance design workflows and product innovation.

• Achieve agreed design system adoption and coverage across consumer app and web platforms.
• Establish and maintain a regular cadence for user research and usability testing, with insights consistently incorporated into product development.
• Deliver measurable improvements in consumer app session-to-order conversion through UX optimization and product enhancements.
• Deliver the assigned squad's product commitments and agreed product KPIs.
• Successfully build and develop the regional UI/UX team in accordance with approved organizational headcount.
• Improve design delivery efficiency, stakeholder satisfaction, and overall design quality through standardized processes and governance.

Qualification and Experience

• Bachelor's Degree in Human-Computer Interaction (HCI), Product Design, Computer Science, Information Technology, Business, Marketing, or a related discipline.
• Minimum 6 years of experience in UI/UX Design, Product Management, Digital Product Design, or User Experience.
• Minimum 2 years of proven people management experience, including leading, coaching, mentoring, and developing a UI/UX team, with responsibility for performance management, design quality, and team growth.
• Experience contributing to digital product delivery from concept through launch.
• Proven experience partnering closely with Engineering throughout the end-to-end product development lifecycle.
• Strong portfolio showcasing user-centered design, enterprise design systems, and successful digital product delivery across web and mobile platforms.
• Experience influencing product strategy through customer research, analytics, experimentation, and data-driven decision-making.
• Solid understanding of Agile/Scrum methodologies and modern product development practices.
• Hands-on experience conducting user research, usability testing, customer journey mapping, and accessibility reviews.
• Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leadership and cross-functional teams.

• Expert knowledge of user experience design, interaction design, visual design, information architecture, usability principles, and design thinking methodologies.
• Advanced proficiency in Figma, FigJam, Miro, Adobe Creative Suite, and other modern design and collaboration tools.
• Experience building, governing, and scaling enterprise design systems and component libraries.
• Strong understanding of responsive design, accessibility standards (WCAG), and cross-platform design best practices.
• Expertise in user research, usability testing, customer journey mapping, service design, and design validation.
• Strong facilitation, storytelling, and stakeholder communication skills.

• Practical understanding of Agile/Scrum product development cycles, backlog management, and sprint planning.
• Familiarity with feature prioritization frameworks, user story mapping, and writing clear acceptance criteria.
• Basic competency in tracking product analytics, user engagement metrics, and KPIs to support data-informed delivery.
• Ability to collaborate effectively with engineering squads and cross-functional partners to drive execution.