Closing Date : 01/09/2026

Category Manager, MYSG  

Position Responsibilities

1. Category Strategy & Product Selection

  • Develop long-term merchandise and FMCG category strategy.
  • Identify market trends, customer needs, and whitespace opportunities.
  • Build annual merchandising roadmap.
  • Curate product assortment balancing commercial potential, brand fit and customer demand.
  • Conduct competitive benchmarking and pricing analysis.
  • Manage product lifecycle from launch to discontinuation.
2. Go-To-Market (GTM)
  • Lead end-to-end product launches.
  • Coordinate cross-functional execution with Marketing, Operations, Supply Chain, Procurement and Retail teams.
  • Develop launch calendars and commercialization plans.
  • Ensure stores are fully launch-ready.
  • Monitor launch performance and optimize quickly after launch.
3. Commercial Performance Management
  • Own merchandise business performance including:
    • Sales
    • Revenue
    • Gross Margin
    • Sell-through Rate
    • Average Basket Size
    • Attachment Rate
    • Product Mix
    • Category Contribution

  • Responsibilities include:
    • Weekly business review
    • Performance reporting
    • Promotion effectiveness analysis
    • Pricing optimization
    • Portfolio review
    • Growth planning
4. Inventory & Demand Planning
  • Forecast demand for new and existing products.
  • Partner with Supply Chain to maintain healthy inventory levels.
  • Optimize stock allocation across outlets.
  • Reduce stock-outs and overstock.
  • Improve inventory turnover.
  • Manage product replenishment planning.
  • Monitor product expiry where applicable.
5. Retail Merchandising & Customer Experience
  • Develop merchandising guidelines.
  • Optimize in-store product placement.
  • Design retail display concepts.
  • Improve visual merchandising.
  • Increase product visibility.
  • Work with Operations to ensure execution consistency.
  • Continuously improve customer shopping experience inside stores.
6. Supplier & Product Management
  • Source new suppliers and products.
  • Negotiate commercial terms.
  • Monitor supplier performance.
  • Ensure product quality standards.
  • Collaborate on exclusive merchandise development.
  • Identify innovation opportunities.
7. Cross-functional Leadership

Partner closely with:
  • Marketing
  • Operations
  • Supply Chain
  • Procurement
  • Finance
  • Product Development
  • Store Operations
to ensure successful execution across the retail business.

8.Business Growth & Continuous Improvement
  • Identify new retail growth opportunities.
  • Develop seasonal campaigns.
  • Recommend assortment expansion.
  • Explore licensing and collaboration opportunities.
  • Drive process improvements.
  • Build scalable merchandising processes as the business grows.

Qualifications and Experience
  • Bachelor's Degree in Business, Marketing, Retail Management, Supply Chain or related field
  • 5–8 years of experience in Merchandising, Category Management, Buying, Retail Commercial, or FMCG.
  • Managed 500–1,000+ SKUs
  • Owned a category with P&L accountability
  • Experience managing end-to-end product lifecycle.
  • Experience in retail or FMCG industry preferred.
  • Experience with merchandise planning or inventory management.
  • Experience launching new product categories is highly desirable.

Preferred industries:
  • Retail
  • FMCG
  • Convenience Store
  • Lifestyle Retail
  • Consumer Goods
  • Coffee Chain
  • Modern Trade
  • E-commerce
  • Category Management
Technical Skills
  • Merchandising Strategy
  • Product Selection
  • Demand Forecasting
  • Inventory Planning
  • Commercial Analysis
  • Retail Analytics
  • Financial Modelling
  • Pricing Strategy
  • Supplier Management
  • Excel / Google Sheets
  • Commercial mindset
Leadership Competencies
  • Strong analytical thinking
  • Customer obsession
  • Excellent stakeholder management
  • Strong project management
  • Structured problem solving
  • Data-driven decision making
  • High ownership
  • Bias for action
  • Detail-oriented with strong execution capability
a Necessity, not a Luxury