Position Responsibilities

Overview

As the Creative Lead for the Lifestyle division, you will lead and execute the creative direction for lifestyle products, ensuring every design reflects the brand with consistency, quality, and purpose. You are passionate about transforming ideas into compelling products and campaigns, and you remain closely involved in the day-to-day design process while guiding the team to delivery strong creative output. You will collaborate cross-functionally to deliver creative solutions that are strategically driven and commercially impactful. As the creative gatekeeper, you will continuously refine the creative systems and processes to support scalable, high-quality output.

• Lead the creative direction for lifestyle product, packaging, and campaign visuals, ensuring all outputs are aligned with brand strategy, business objectives, and customer needs.
• Actively involved in day-to-day design execution, including product & packaging design, mood board development, sketching, CMF (colour, material, finish) exploration, and visual mockups.
• Provide hands-on creative leadership by actively designing, reviewing, refining, and approving design work before production to ensure high-quality output.
• Develop and evolve creative templates, design systems, and visual frameworksto improve design consistency, scalability, and team efficiency.
• Lead the creative direction and execution of key campaigns, including product launches, photoshoots, animations, website visuals, landing pages, and EDMs.Animation and UI/UX experience.
• Partner closely with Brand, Marketing, Product, and Growth Teams to translate commercial objectives into impactful creative solutions delivered on time.
• Act as the key creative liaison with external agencies, production houses and photographers to ensure all outputs meet brand, quality, and production standards.
• Champion the brand's visual identity by developing distinct design languages across different product categories, lifestyle segments, and target audiences

• Prepare compelling presentation decks to communicate product concepts, design rationale, and artwork development progress to internal stakeholders.
• Review prototypes and production samples with the Product Executive and Manager to ensure design intent, quality standards, and manufacturability are achieved.
• Act as a custodian of the brand guidelines, ensuring consistency across every customer touchpoint.
• Maintain and continuously improve the design asset library, templates, and reusable creative resources.
• Ensure accuracy and completeness of working files, production artwork, specifications, mock-ups, and print-ready deliverables.
• Identify opportunities to improve creative workflows, design processes, and cross-functional collaboration to enhance team productivity and creative quality.

Qualifications & Experience

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, or related creative discipline.
• At least 5 years of experience in creative, product design, packaging, or brand design roles.
• Experience in retail, lifestyle, consumer goods, or fast-paced commercial creative environments is highly preferred.
• Prior experience mentoring or guiding junior designers while still actively contributing to execution work.
• Exposure to photoshoot direction, campaign development, or content production is an advantage.
• Strong proficiency in Adobe Creative Suite (Illustrator & Photoshop).
• Experience in website design using Figma and motion or video tools is an added advantage.
• Understanding of print production processes, packaging execution, and manufacturing considerations.
• Ability to develop and maintain design systems, templates, and scalable creative frameworks.
• Strong visual storytelling skills across product, packaging, and campaign design.
• Strong project management mindset with ability to manage multiple deadlines and outputs.
• High attention to detail with strong commitment to consistency across all deliverables.
• Collaborative
• Curious & experimental
• Hands-on and proactive
• Strong sense of ownership & accountability
• Detail-oriented
• Strong communicator