The Regional Senior CRM Specialist is responsible for supporting user retention and engagement on the ZUS App across newly launched or emerging markets through the end-to-end execution of CRM activities.
This role plays a key part in new market entry, assisting with market research, localization needs, competitive CRM analysis, and hands-on CDP operations. The Regional Senior CRM Specialist will ensure that CRM activities are properly adapted for each market and executed smoothly during the launch phases.
By leveraging broader user intelligence (persona mapping, behavioral attributes, cross-functional data signals), the senior executive is expected to provide insight frameworks to enable country teams across market maturity stages, contributing to competitive intelligence to implement defensive and offensive CRM strategies against competitors.
Position Responsibilities
- Design and implement CRM-driven campaigns, including app push notifications and email marketing (EDM), using marketing tools tailored to new/existing market preferences.
- Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
- Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
- As part of regional growth efforts, provide insight frameworks for new market activation to growth-stage retention to mature market defence, equipping country teams to independently adopt strategies.
- Assist on promotional offer configuration and deployment.
- Develop and maintain dashboards to track retention and CRM performance metrics.
- Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
- Update regular reports on campaign results, user behavior, and growth metrics.
- Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
- Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
- A/B Testing and Experimentation : Deciding what to test and how to implement those tests.
- Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
- Control of CRM content to pushed via different channels.