Position Responsibilities:
- Develop, recommend, and gain Management approval of the annual business plans for total distributor channel.
- Consistent with annual plans, establish monthly and quarterly targets and continually measure progress towards these targets.
- Deploy, lead and manage execution of the approved annual business plan for GT/LKA channel via distributor branch management.
- Work closely with Marketing team to ensure a clear understanding of the marketing objectives and New Product Development direction to further develop the business and execution of trade plans in GT/LKA channel.
- Plan and ensure proper execution of promotion activities.
- Lead, develop, train and manage distributor General Trade channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
- Evaluate results of sales fundamental and sales promotions plan and recommend, when and where appropriate, on changes deemed necessary.
- To plan and execute new product launches to ensure timely execution and high standard of display and shelving activation.
- Identify and pursue new business opportunities, including partnerships, distributorships, and strategic alliances.
- Maintain a deep understanding of our products/services and keep up to date with industry trends.
- Provide accurate sales forecasts and regular reports to management.
- Develop, recommend, and gain Management approval of the annual business.