Job Responsibilities:

Content Strategy & Execution

• Own and drive end-to-end execution of content plans across all platforms (FB, IG, X, Threads, TikTok, XiaoHongShu).
• Translate campaign strategies into engaging, platform-native content that drives brand awareness, engagement, and conversion.
• Ensure all content is delivered on time, on brand, and at the highest quality across digital and offline touchpoints.
• Identify content gaps and opportunities to maintain a strong pulse on trends & platform updates, to keep content fresh and relevant.
• Provide actionable insights and recommendations to improve engagement, reach, and conversion.

Community & Social Management

• Oversee community engagement strategies to foster an active and loyal audience.
• Guide responses to comments, messages, and social interactions in alignment with brand tone and guidelines.
• Work closely with Customer Service teams to manage escalations and ensure timely resolution
• Monitor social sentiment and conversations to identify risks and opportunities. Influencer & Collaboration Management
• Lead identification, engagement, and relationship management with KOLs and KOCs.
• Manage end-to-end influencer campaigns including briefing, negotiation, execution, and performance tracking.
• Ensure influencer content aligns with brand direction and campaign objectives. Campaign Integration & Stakeholder Management
• Collaborate with cross-functional teams (marketing, operations, design, product) to ensure seamless campaign execution.
• Support campaigns with broader content needs including app push notifications, EDMs, and in-app placements.

Team Guidance & Process Improvement

• Guide and mentor junior team members in content execution, best practices, and platform knowledge.
• Improve workflows, processes, and content production efficiency.
• Ensure clear timelines, accountability, and quality control across all deliverables.

Job Qualifications &Requirement:

• Bachelor’s Degree in Marketing, Communications, or a related field
• 4 to 5 years of experience in content marketing, social media, or campaign execution.
• Prior experience in retail, F&B, startups, or creative agencies is preferred.
• Proven experience managing end-to-end content production and social media platforms.
• Experience in managing a team is an added bonus

Skills & Knowledge:

• Strong content creation capability (ideation, scripting, shooting, editing).
• Strong analytical skills with the ability to interpret performance data and optimize accordingly.
• Excellent stakeholder management, communication, and time-management skills.
• Ability to manage multiple projects in a fast-paced, high-pressure environment.
• Familiarity with social listening tools and content performance tracking.
• Good understanding of the Malay community (urban and mass)
• Proficiency in spoken and written Chinese is a bonus

Behavioral Traits / Personalities:

• Curious about content and building a community
• Trendy, on social media, pop culture.
• Bold and quirky in terms of creativity and ideas, dare to do something that other brands are not daring to do.
• Agile and adaptable in a fast-paced, evolving environment.

a Necessity, not a Luxury

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