Position Responsibilities

Social Media Content & Community Management

• Assist in planning and managing social media calendar and content strategy across all platforms (FB, IG, X, Threads, Tik Tok, XHS).
• Create original, and trendy content (posts, stories, short-form videos, livestreams) that resonate with the platform’s audience to grow followers, build brand awareness and ultimately boost sales.This includes conceptualizing, filming, and editing shortform video content, crafting captions & scheduling content.
• Identify customers’ needs and gaps in previous content and recommend new topics.
• Provide real-time event coverage (recording, photography, live posting, copywriting).
• Actively engage with followers through social media’s features like comments, duets, and challenges to foster community interaction.
• Monitor social media comments and liaise with the Customer Service Team to address any issues.
• Work with cross-functional teams to ensure content consistency and campaign execution.
• Track and analyze performance using social listening tools; prepare weekly and monthly reports.

Influencers Management

• Identify, engage and establish relationships with relevant KOLs and KOCs in the industry.
• Execute influencer campaigns, including negotiation, budget management, and ROI tracking.
• Produce regular reports on campaign effectiveness and audience response.

Campaign Execution

• Support marketing campaigns with copywriting for App Push notifications and EDMs.
• Set up and manage campaigns/promotions in the App Backend System.
• Perform other related duties as assigned by superior/ management.

Team Collaboration & Support

• Work cross-functionally with internal and external stakeholders to support campaign success
• Contribute to team discussions, sharing insights and recommendations to optimize campaign performance.
• Maintain clear communication within the team to ensure transparency and accountability in project timelines while actively seeking feedback, adapting to changes, and continuously learning to enhance skills and performance.

Qualifications & Experiences

• Bachelor’s Degree in Marketing, Communications, or a related field
• Fresh grads to 1 year of experience in social media, marketing, or creative production.
• Prior experience in retail, F&B, startups, or creative agencies is preferred.
• Experience managing content or campaigns on Tik Tok or XiaoHongShu is a bonus.
• Excellent understanding of social media management and strategies.
• Background in content creation (talent, shooting & editing)
• Proven track record of creating viral content, with a portfolio of successful videos
• Good copywriting skills.
• Possess own transport.
• Creative & original thinker, with the ability to produce content that is out of the box
• Execution-driven, proactive, and high attention to detail.
• High adaptability, resilience, and agility to perform in fast-paced, dynamic environments.
• Team player who can lead execution timelines and ensure accountability.
• Strong interpersonal skills and the ability to communicate effectively.

a Necessity, not a Luxury

  Spoken Language:  Malay, English

  Written Language:  Malay, English

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