Position Responsibilities
The Executive, Strategic Partnership (Market Expansion – APAC) supports regional growth by identifying partners, executing campaigns, supporting on-ground activations, and managing partnership operations across APAC. This role requires strong ownership, proactive support, and a high level of responsibility to ensure smooth execution between HQ and regional teams.
Partnership Support & Lead Management
- Take ownership of partnership leads, follow-ups, and coordination across APAC markets.
- Assist in identifying partners (banks, telcos, e-wallets, loyalty platforms, digital partners,
corporates, etc.).
- Conduct market and competitor research to generate actionable insights.
Campaign Execution & Coordination
- Support end-to-end execution of partnership campaigns across APAC.
- Work closely with local marketing teams and key stakeholders for smooth planning and
execution.
- Monitor campaign performance and proactively suggest optimisations.
On-Ground Activations & Events
- Assist in planning and running partnership events, activations, and corporate engagements.
- Coordinate logistics, setup, and materials required for regional activations.
- Provide on-site support to ensure smooth and seamless event experience.
Backend Setup & Promo Code Creation
- Assist in preparing backend requirements for regional campaigns.
- Support promotion code creation, tagging, and basic configuration.
- Work with Tech/Marketing teams to ensure accuracy and campaign readiness.
Reporting & Documentation
- Prepare weekly updates, performance summaries, and campaign post-mortems.
- Maintain APAC partnership trackers, agreements, and documentation folders.
Cross-Functional Coordination
- Coordinate with HQ (Marketing, Tech, Ops, Finance) on APAC-related campaign requirements.
- Support localisation checks for content, creatives, offers, and user journeys.