Position Responsibilities
- Identify and develop new business opportunities (new outlets, distributors, key accounts)
- Build and maintain strong relationships with retailers, wholesalers, and distributors
- Execute sales strategies to achieve volume, revenue, and market share targets
- Monitor stock levels, sell-in vs. sell-out performance, and ensure healthy inventory turnover
- Plan and execute trade promotions, in-store activations, and merchandising initiatives
- Ensure product availability, visibility, and compliance with planograms in stores
- Work closely with marketing team to support campaigns, launches, and seasonal activations
- Manage assigned territories or key accounts to drive consistent growth
- Negotiate pricing, promotions, and display space with customers
- Track competitor activities, pricing, and market trends
- Analyze sales data, outlet performance, and ROI of promotions
- Prepare regular reports on sales performance, market feedback, and opportunities
- Provide insights and recommendations to improve sell-out and distribution
Qualification and Experience
- Bachelor’s degree in Business Administration, Marketing, Sales, or related field
- Diploma holders with relevant FMCG experience are often considered
- 1–3 years of experience in sales, business development, or FMCG industry
- Experience handling distributors, key accounts, or general trade is an advantage
- Strong sales and negotiation skills
- Good communication and interpersonal abilities
- Analytical mindset with the ability to interpret sales data
- Problem-solving and decision-making skills
- Ability to work independently and meet targets in a fast-paced environment
- Results-driven and target-oriented
- Proactive, self-motivated, and resilient
- Strong time management and organizational skills
- Willingness to travel and work on the ground (field sales environment)
a Necessity, not a Luxury