Closing Date : 30/11/2023

Executive, Customer Relationship Management (Crm)  

Job Description

  • Identifying gaps and opportunities from the app users’ journey,
  • Crafting marketing strategies to optimize and improve performance of each customer journeys,
  • Strategize, implement, and evaluate the effectiveness of marketing strategies, campaigns, and tactics. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results.
  • Understand the key interactions in the customer journey and drive relevant changes to maximize opportunities across customer touchpoints.
  • Design, build, and refine scalable customer journey solutions that support internal and external digital campaigns and ongoing requests from the business.
  • Develop and implement automated workflows, personalized messaging, and targeted content to guide customers through their journey effectively.
  • Utilizing customer segmentation techniques to group users based on their behaviour, preferences, or demographics.
  • Analyze user behavior, conversion rates, engagement metrics, and other relevant data to gain insights into the customer journey and make data-driven decisions.
  • Conduct in-depth analysis to identify trends, patterns, and areas for improvement in the customer journey.
  • Collaborate with the content team to develop engaging and compelling content that aligns with each stage of the customer journey.
  • Collaborate with in-house tech and service suppliers to understand and define the capabilities and opportunities and drive the implementation of the required infrastructure.
  • Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Track, report, and analyse marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
  • Develop and present learnings from your analyses, including actionable insights and recommendations.


  • Diploma or a bachelor’s degree in marketing / marketing communications / PR / psychology / advertising
  • Minimum 3 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to digital marketing, performance marketing, advertising, or data analytics,
  • Experiences in user purchasing journey, funnel marketing and digital marketing,
  • Experience with a CDP to build and enrich customer profile for omnichannel marketing.
  • Understanding of digital marketing landscape and has ability to craft and to execute marketing strategies based on the understanding,
  • Has good command of both written and spoken English, any additional language is a bonus.
  • Excellent project management, presentation, communication, problem-solving, interpersonal, and time-management skills
  • Excellent analytical skills and a high degree of business acumen
  • Strong organizational, communication and presentation skills
  • Attention to detail and accuracy
  • Confident, proactive, able to work under pressure and meet tight deadlines
  • Understanding of different target audiences’ nuances from a geographical perspective,
  • Strong leadership and stakeholder management skill