Job Description

• Identifying gaps and opportunities from the app users’ journey,
• Crafting marketing strategies to optimize and improve performance of each customer journeys,
• Strategize, implement, and evaluate the effectiveness of marketing strategies, campaigns, and tactics. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results.
• Understand the key interactions in the customer journey and drive relevant changes to maximize opportunities across customer touchpoints.
• Design, build, and refine scalable customer journey solutions that support internal and external digital campaigns and ongoing requests from the business.
• Develop and implement automated workflows, personalized messaging, and targeted content to guide customers through their journey effectively.
• Utilizing customer segmentation techniques to group users based on their behaviour, preferences, or demographics.
• Analyze user behavior, conversion rates, engagement metrics, and other relevant data to gain insights into the customer journey and make data-driven decisions.
• Conduct in-depth analysis to identify trends, patterns, and areas for improvement in the customer journey.
• Collaborate with the content team to develop engaging and compelling content that aligns with each stage of the customer journey.
• Collaborate with in-house tech and service suppliers to understand and define the capabilities and opportunities and drive the implementation of the required infrastructure.
• Work closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Track, report, and analyse marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Develop and present learnings from your analyses, including actionable insights and recommendations.

Requirements

• Diploma or a bachelor’s degree in marketing / marketing communications / PR / psychology / advertising
• Minimum 3 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to digital marketing, performance marketing, advertising, or data analytics,
  
• Experiences in user purchasing journey, funnel marketing and digital marketing,
• Experience with a CDP to build and enrich customer profile for omnichannel marketing.
• Understanding of digital marketing landscape and has ability to craft and to execute marketing strategies based on the understanding,
• Has good command of both written and spoken English, any additional language is a bonus.
• Excellent project management, presentation, communication, problem-solving, interpersonal, and time-management skills
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Attention to detail and accuracy
• Confident, proactive, able to work under pressure and meet tight deadlines
• Understanding of different target audiences’ nuances from a geographical perspective,
• Strong leadership and stakeholder management skill
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  Min. Education:  Diploma

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