Position Responsibilities:
Hiring Objective: To strengthen merchandise leadership across MYSG by driving end-to-end strategy, product innovation, and cross-functional execution to support scalable business growth.
Strategic Merchandise Development
- Lead end-to-end merchandise strategy for the region, aligned with brand positioning, seasonal campaigns, and customer insights.
- Partner with creative, marketing, and operations teams to ensure merchandise supports brand storytelling and business goals.
- Collaborate with Group Brand and coordinate in-market merchandise launches and ensure alignment across Malaysia & Singapore markets.
Product Development Cycles
- Oversee product development cycles — from concept to launch — for branded merchandise, packaging, and limited editions.
- Develop and maintain merchandise catalogues for product portfolios, inclusive of Product Development Go-to-market plans and visual merchandising displays.
- Analyze sales performance, market trends, and customer feedback to optimize assortments and identify new product opportunities.
- Conduct market and trend analysis to recommend new product ideas and optimize existing ranges.
External Supplier Management
- Manage supplier sourcing, contract negotiation, production timelines, and quality control in collaboration with procurement.
Internal Inventory Management
- Maintain a centralized system for product specs, timelines, and vendor communications.
- Review sales data and inventory reports to recommend adjustments to merchandise plans.
- Monitor inventory levels, logistics, and distribution to ensure availability and minimize excess.
- Ensure timely delivery of merchandise and resolve issues in production or quality with QA/QC team.
Team Management
- Supervise the Brand Merchandise team and external vendors to manage budget and resource allocation.
- Lead and mentor local merchandising teams; report on KPIs to senior leadership."