Primary Job Responsibilities:
To lead the strategic and operational direction of ZUS House Brands, function across all
business units, delivering both long-term brand equity and short-term commercial results. This role demands a rare balance:
the creativity to craft distinctive,
buzzworthy campaigns that elevate the brand, and the discipline to ensure every initiative delivers measurable value to the
business.
Reporting to the head of Marketing (FMCG), and working closely with the CEO & GM, the SBM must be adept at translating
diverse perspectives into an integrated marketing agenda that advances both brand and commercial priorities.
Secondary Job Responsibilities:
Key Responsibilities
1. Strategic Leadership & Regional Expansion
• Develop and lead the long-term FMCG marketing strategy across Malaysia and new
international markets.
• Ensure brand positioning, product portfolios, and GTM (Go-to-Market) strategies are
market-relevant and competitively advantaged.
• Manage campaigns, innovation, and partnerships to
ensure local resonance while maintaining global brand consistency.
2. Commercial & Revenue Accountability
• Take full ownership of FMCG portfolio revenue and profitability targets.
• Manage brand P&L, pricing strategies, promotional plans, and portfolio mix
optimisation.
• Partner with Sales, Trade Marketing, and E-commerce to align marketing activities with
sales targets and channel-specific opportunities.
3. Campaign & Brand Development
• Lead the creation of integrated marketing campaigns that are breakthrough, relevant, and
on-brand while meeting commercial KPIs.
• Ensure creative output is bold and differentiated, but grounded in data, insights, and clear
performance metrics.
• Manage content creation, brand storytelling, and partnerships to strengthen brand
positioning
4. Marketing Budget & Financial Discipline
• Manage accuracy of marketing budgets and spends, ensuring transparency, accuracy, and ROI tracking.
• Regularly review and optimise marketing investments to maximise commercial impact.
5. Customer Engagement & Joint Business Planning
• Manage brand presentations during annual Joint Business Planning (JBP) sessions with key retailers such as Lotus’s, Family
Mart, and Jaya Grocer.
• Work closely with Key Account Managers to tailor marketing and promotional plans to
retailer-specific strategies.
• Build strong customer-facing marketing credibility to support sell-in and sell-through.
6. Partnerships & Commercial Opportunities
• Lead all group-level FMCG partnerships and collaborations, negotiating and delivering
deals that drive both commercial and brand value.
• Ensure partnerships are integrated into the wider marketing calendar and contribute to
revenue growth