Closing Date : 07/05/2026

Product Manager, MYSG  

Position Responsibilities:

Go-to-Market Strategy
  • Localize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategy
  • Coordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective execution
  • Define success metrics and monitor launch performances
Commercial Planning
  • Translate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendars
  • Identify local market needs and provide input for regional tailoring of offerings and tactics
Channel Management
  • Ensure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plans
  • Collaborate with retail ops and marketing to drive strategic product availability & visibility
Performance Management & Reporting
  • Track & analyze GTM KPIs such as launch performance, product adoption and sales performance
  • Provide regular reports, insights and feedback loops to regional product head and other stakeholders
Product Development & Execution
  • Write clear product requirements / briefs
  • Work closely with cross-functional teams (Ops, Marketing, Tech, Supply Chain, QA)
  • Ensure timelines, scope, and quality are met
  • Make trade-offs when constraints arise
Product Team Leadership & People Management
  • Lead, coach, and develop Product Managers / Product Ops
  • Set clear roles, decision rights, and accountability
  • Build a high-performance, data-driven product culture
  • Hire, onboard, and structure the product team as it scales
  • Point of contact with Regional Product Team

Qualifications & Experience:

  • Bachelor's degree in Business, Marketing or related field
  • 6-10 years of relevant experience in product marketing, commercial execution or GTM roles, ideally within consumer goods, retail or F&B industries
  • Prior regional or multi-market exposure preferred
  • Experience working in cross-functional environments
  • Strong understanding of GTM frameworks, product lifecycle management and commercialization processes
  • Proficient in interpreting market data, drawing insights and translating them into action plans
  • Excellent communication, presentation and stakeholder alignment skills
  • Results driven and execution focussed
  • Agile and adaptable in fast paced, evolving environments
  • Strong interpersonal and influence skills with the ability to collaborate effectively across functions and cultures
  • Analytical mindset with a proactive approach to problem solving
  • Customer centric and commercially conscious
a Necessity, not a Luxury