Position Responsibilities
The Regional Commercial Manager will own regional commercial strategy and drive execution across product channels, new verticals, and new country expansion. This role is responsible for driving revenue and profit growth, optimizing commercial structures, negotiating key partnerships, and building scalable monetization frameworks across existing and new markets.
This role works at the intersection of Product, Marketing, Supply Chain, Franchise Operations, and Finance to ensure that commercial strategy translates into profitable, scalable growth across multiple markets.
Regional Product Strategy & Ownership
- Develop and execute a regional product strategy, special projects aligned with regional business goals and local market needs that are commercially driven.
- Identify and prioritize local opportunities, regulatory requirements, and user behaviours that impact product success.
- Drive product, category development management with regional and local insights to ensure product mix and menu drive the highest impact from commercial and consumer perspective.
- Understand and strategize category commercials based on business and fiscal goals
- Leverage on regional and global ingredient price movements and supply shifts to maximize menu, category, and product margins.
Leadership & Cross-Functional Collaboration
- Collaborate with category heads, regional product team, and cross-functional collaborators (marketing, supply chain, quality assurance, and retail operations) to ensure commercial feasibility.
- Collaborate with regional leadership (product, GTM, sales, marketing, legal, compliance) to deliver products tailored to the region.
- Act as the regional point person for communicating commercial updates and OKRs.
- External stakeholder management including but not limited to commercial partners, 3PL partners, suppliers if required.
Localization & Regional Adaptation
- Adapt products for the regional markets, ensuring relevance, commercial viability, longevity.
- Lead or support the development of region-specific features or solutions when required.
Customer & Market Insight
- Maintain deep understanding of customer needs, competitive landscape, and industry trends in the region.
- Leverage qualitative and quantitative data to inform product decisions including new launches, offboarding, calendar focuses and regional adaptations.
Execution & Delivery
- Drive the successful delivery and adoption of products in the region.
- Manage regional products, channel targets, budgets, and performance metrics.
- Monitor and improve product usage, engagement, and satisfaction in the region.
Others- Market Intelligence & Competitive Benchmarking
- Track competitor pricing, promotions, product innovation, and channel strategies.
- Provide data-driven insights to inform positioning and pricing moves.
- Innovation & Growth Experiments
- Lead commercial experimentation for new monetization opportunities (bundles, loyalty, cross-brand collaborations).
- Validate unit economics before scaling.
- Leadership & Mentorship
- Coach country commercial leads or franchise teams on commercial best practices.
- Support talent development in commercial analytics and negotiation.