Position Responsibilities

• Develop and execute a regional product strategy, special projects aligned with regional business goals and local market needs that are commercially driven.

• Identify and prioritize local opportunities, regulatory requirements, and user behaviours that impact product success.

• Drive product, category development management with regional and local insights to ensure product mix and menu drive the highest impact from commercial and consumer perspective.

• Understand and strategize category commercials based on business and fiscal goals

• Leverage on regional and global ingredient price movements and supply shifts to maximize menu, category, and product margins.

• Collaborate with category heads, regional product team, and cross-functional collaborators (marketing, supply chain, quality assurance, and retail operations) to ensure commercial feasibility.

• Collaborate with regional leadership (product, GTM, sales, marketing, legal, compliance) to deliver products tailored to the region.

• Act as the regional point person for communicating commercial updates and OKRs.

• External stakeholder management including but not limited to commercial partners, 3PL partners, suppliers if required.

• Adapt products for the regional markets, ensuring relevance, commercial viability, longevity.

• Lead or support the development of region-specific features or solutions when required.

• Maintain deep understanding of customer needs, competitive landscape, and industry trends in the region.

• Leverage qualitative and quantitative data to inform product decisions including new launches, offboarding, calendar focuses and regional adaptations.

• Drive the successful delivery and adoption of products in the region.

• Manage regional products, channel targets, budgets, and performance metrics.

• Monitor and improve product usage, engagement, and satisfaction in the region.

• Market Intelligence & Competitive Benchmarking

• Track competitor pricing, promotions, product innovation, and channel strategies.

• Provide data-driven insights to inform positioning and pricing moves.

• Innovation & Growth Experiments

• Lead commercial experimentation for new monetization opportunities (bundles, loyalty, cross-brand collaborations).

• Validate unit economics before scaling.

• Leadership & Mentorship

• Coach country commercial leads or franchise teams on commercial best practices.

• Support talent development in commercial analytics and negotiation.

Qualification and Experience

Qualification

• 6-12+ years in commercial, revenue, strategy, or category management in QSR, retail, fast fashion, e-commerce, FMCG, or consumer tech.

• Experience managing multi-country or regional commercial roles in Southeast Asia.

• Commercial negotiations with platforms or distributors

• Building monetization models and new revenue verticals

• Pricing strategy, margin management, and growth P&Ls

• Cross-functional stakeholder influence

• Strong understanding of regional market dynamics, regulatory requirements, and customer expectations.

• Experience working in matrixed or global organizations.

• Commercial athlete mindset — strong ownership of revenue, margin, and profitability.

• Strong financial modeling and unit economics discipline.

• Comfortable navigating ambiguity, fast scaling, and imperfect data.

• Negotiation-heavy profile with experience handling external partners.

• Data-driven, but commercially intuitive about demand, price elasticity, and customer behavior.

• High adaptability to multi-market cultural and operational complexity.

• Strong management skills, leadership abilities, and motivation, with excellent business acumen.

• Ability to influence various levels of stakeholders

• Efficiency and time management