Position Responsibilities
To support and drive end-to-end product development initiatives in alignment with regional product strategy. The Assistant Manager is responsible for managing multiple R&D projects, localising and innovating products for the base market, ensuring quality, cost competitiveness, compliance, and operational feasibility, while acting as a key bridge between HQ, regional teams, suppliers, and operations.
Lead and support new product development projects from ideation to launch, including concept creation, formulation, testing, costing, and commercialisation.
Manage multiple product development timelines concurrently, ensuring projects are delivered on time, within scope, and within budget.
Ensure local product development initiatives align with regional standards, frameworks, and brand direction.
Collaborate closely with regional product teams to share insights, align strategies, and contribute to regional product portfolio success.
Develop, enhance, and localise beverage and/or food products based on market trends, sales data, operational effectiveness, and customer demographics.
Conduct market, consumer, and competitor analysis to identify white spaces and opportunities for innovation.
Establish and validate product costing, margin targets, and feasibility for new and revised formulations.
Lead and facilitate product tasting, sensory evaluation, benchmarking, and iterative improvement sessions.
Work closely with Operations to ensure products are scalable, operationally viable, and SOP-ready before launch.
Prepare feasibility studies, business cases, and post-launch reviews to ensure products remain competitive and profitable.