Position Responsibilities
The Marketing Technology Specialist builds and maintains ZUS Coffee’s marketing technology foundation to support scalable, measurable growth across markets. This role is pivotal in scaling ZUS Coffee's datadriven marketing apabilities to support hyper-growth and regional expansion.
This role owns the technical configuration, integration, and continuous optimization of the core MarTech stack (CDP, CRM, Analytics, paid media).
The purpose is to establish a future-proof technical foundation & infrastructure that empowers personalization, maximizes the efficiency of marketing investments, and ensures the continuous flow of unified customer intelligence necessary for strategic, long-term decision-making.
- MarTech Stack Ownership: Act as the Subject Matter Expert (SME) for key marketing platforms (CDP, CRM, Marketing Automation), overseeing platform health, licensing, and integration status.
- Own marketing tracking for the ZUS app and web by setting tracking standards and working with Engineering to implement and maintain key events.
- Maintain and optimize paid media conversion signals and integrations (e.g., Meta/Google), ensuring conversion mapping is correct and regularly reconciling platform-reported performance against internal outcomes.
- Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
- Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
- Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
- Enable reporting by providing BI/Data with clear metric definitions and validated inputs, supporting ongoing alignment on conversion definitions and funnel logic.
- Support experimentation by ensuring campaigns and journeys are measurable and structured for testing when required, including basic control/holdout approaches where applicable.
- Evaluate and onboard new marketing technologies and tools from a technical standpoint, including integration feasibility, data requirements, and operational impact.
- Act as the technical bridge between Marketing, BI/Data, and Engineering by translating business needs into clear technical requirements and maintaining essential documentation (tracking spec, event dictionary, integration notes).