Job Responsibilities :
In-market Branding
• Collaborate across departments to identify market needs and challenges across the brand kits for retail stores, packaging, app and website.
• Ensure local market regulations are adhered to for advertising and packaging.
• Develop local market brand assets aligned with global positioning and local market insights.
Strategic Brand Positioning
• Conduct or leverage market research to understand brand perception, consumer behavior, preferences, and trends to inform brand strategies.
Brand Systems
• Support the development of proprietary brand assets such as seasonal product names, visual systems, and branded experiences across store concepts.
Brand Governance
• Uphold brand standards across all touchpoints, from digital content to retail, packaging, and events.
• Ensure adherence to brand guidelines, voice, and visual identity across all regional channels while allowing flexibility for cultural
adaptation.
• Ensure creative work complies with local laws, regulations, and cultural sensitivities.
• Act as a brand guardian, providing training and support to local teams.
Cross-Functional Collaboration
• Work closely with retail operations, tech, product, design & build and marketing teams to ensure integrated brand experiences.
Performance Tracking
• Monitor and analyze the performance of brand initiatives and campaigns, providing detailed reports and recommendations."