Position Responsibilities

• Localize and implement GTM plans for new product launches, key campaigns & strategic initiatives in aligment with regional product strategy

• Coordinate across cross-functional teams including marketing, supply chain, operations, quality assurance and operations to ensure consistent and effective execution

• Define success metrics and monitor launch performances

• Translate product and commercial strategy into region-specific playbooks, pricing strategies and promotional calendars

• Identify local market needs and provide input for regional tailoring of offerings and tactics

• Ensure frontline baristas are equipped with the right tools, materials and training to deliver on GTM plans

• Collaborate with retail ops and marketing to drive strategic product availability & visibility

• Track & analyze GTM KPIs such as launch performance, product adoption and sales performance

• Provide regular reports, insights and feedback loops to regional product head and other stakeholders

• Act as regional point of contact for product-related GTM matters

• Facilitate alignment across regional and local market teams, ensuring shared objectives and timelines

Qualification and Experience

• Bachelor's degree in Business, Marketing or related field

• 6-10 years of relevant experience in product marketing, commercial execution or GTM roles ideally within consumer goods, retail or F&B industries

• Prior regional or multi-market exposure preferred

• Experience working in cross-functional environments

• Strong understanding of GTM frameworks, product lifecycle management and commercialization processes

• Proficient in interpreting market data, drawing insights and translating them into action plans

• Excellent communication, presentation and stakeholder alignment skills

A Necessity, not a Luxury

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