Welcome | Zus Coffee

JOB RESPONSIBILITIES :

Part 1 – Primary roles of the job which are measurable and may be used as part of OKRs.

Campaign Execution & Content Rollout

·Support end-to-end execution of campaigns, from product launches to tactical promos and store openings.

·Coordinate with internal teams and external partners (e.g. KOLs, agencies, vendors) to ensure timely and seamless delivery.

·Plan and manage content across paid and owned channels (Instagram, Facebook, XHS).

·Track campaign performance and prepare learnings for optimization.

Social Media & Seeding Support

·Support the always-on content calendar for ZUS Signature’s social platforms.

·Help source and coordinate KOL/KOC seeding, ensuring volume and relevance of UGC.

·Ensure consistency in brand tone, messaging, and visual direction across all assets.

Part 2 – Secondary roles which supports the primary roles above.

Cross-Team Collaboration & Daily Ops

·Work closely with the Assistant Marketing Manager to align weekly plans and priorities.

·Assist in preparing campaign decks, briefs, and post-mortems when needed.

·Provide support in coordinating shoot logistics, copywriting, and daily ad-hoc tasks.

JOB COMPETENCIES / REQUIREMENTS:

Qualification:

Bachelor’s Degree in Marketing, Communications, Business, or a related field.

Experience:

·2–4 years in campaign execution, content marketing, or digital marketing.

·Experience in retail, F&B, or creative agency environments is a plus.

Skills & Knowledge:

·Strong coordination and project management skills.

·Working knowledge of social platforms (Instagram, TikTok, XHS, Facebook).

·Basic understanding of KOL/KOC ecosystem and UGC content.

·Good communication and copywriting skills.

·Eye for creative quality and attention to detail.

Behavioral Traits:

·Proactive, hands-on, and solutions-oriented.

·Strong ownership and sense of accountability.

·Able to work in a fast-paced, collaborative environment.

·Passionate about growth and learning.