Position Responsibilities

• To strategize, manage, implement, and evaluate content plans across multichannel, including but not limited to digital & offline paid media, owned media, visual merchandising, events, and offline activation

• Innovate with the brand and design team to produce new ideas consistent with company branding that convey on-brand messages, drive behaviours, and create conversations.

• Develop and continuously improve the creative production and execution process.

• Manage the creation and deployment of campaign and content plans and packages across multichannel touch points.

• Manage, craft, and execute campaign and content plans based on business objectives, product launching plans, as well as marketing goals.

• Participate in brand and content strategy development, provide a creative strategy plan with production and execution timeline for written and visual content,

• Integrate a range of storytelling content forms and manner like photographs, videos, texts, decks, and etc,

• Work with other marketing divisions to develop campaign marketing plans, analyse results, review opportunities, and so on.

• Liaise with a creative team of designers, copywriters, social media specialists, as well as production houses.

Qualifications & Experience

• A diploma or a bachelor’s degree in marketing / project management / marketing communications / PR / design / graphic design / advertising.

• 2-5 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to campaign planning, social media management, and retail marketing.• Ability to work independently with little or no daily supervision.

• Have up-to-date knowledge about retail and product marketing landscape.

• Excellent project management skill.

• Superior knowledge on social media, campaign marketing nature, placement, vanity and performance metrics relating to existing and emerging competitors in the industry.

• A valuable team player with strong interpersonal skills and the ability to communicate effectively.

• Excellent understanding of social media, project management and campaign marketing strategies

• Ability to work on multiple projects with different objectives simultaneously.

• Good time management skills, including prioritizing, scheduling, and adapting as necessary.

a Necessity, not a Luxury

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