JOB RESPONSIBILITIES

Part 1 –Primary roles of the job which are measurable and may be used as part of KPIs

1. Plan, execute, and optimize paid media campaigns, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.

2. Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimise campaigns based on data insights.

3. Reflect and provide clear insights from performance marketing activities.

4. Effectively manage media budgets across platforms, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI), Cost Per Sign Up (CPSU), Cost Per Order (CPO), and Return on Ad Spend (ROAS).

5. Create regular performance reports, analyse key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.

Part 2 – Secondary roles which supports the primary roles above

1. Collaborate with cross-functional teams including Tech, design, and analytics to improve paid media campaigns.

2. Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.

3. Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.

4. Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.

5. Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.

JOB COMPETENCIES / REQUIREMENTS

Qualification

• A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business

Experience:

• Minimum 2 years of experience in performance marketing

Skills & Knowledge:

• Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.

• Understanding of social media platforms (Meta, Google, TikTok, and others), their user behaviors, and audience demographics.

• Experiences in SEO/SEM, PPC, GA4, app metrics analytic.

• Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.

• Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.

• Experience in user purchasing journey, funnel marketing, digital marketing, and performance marketing including understanding of paid media attributions & app event configuration in media buying platforms.

• Proficiency in Microsoft Office tools, Excel proficiency a must

Behavioral Traits – State the type of personality required to fit the job

• Ability to work in a fast-paced and dynamic work environment

• Ability to make hyper data-driven decision

• Ability to learn and apply new knowledge efficiently and effectively

• Critical thinking and creativity

• Ability to have structural thinking and documentation skills.

a Necessity, not a Luxury

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