Job Responsibilities
1. Brand Strategy & Ownership
Manage the brand P&L in partnership with leadership, including annual brand plan and execution roadmap aligned to business objectives
Translate consumer, category, and performance insights into clear brand/campaign strategies and growth levers
Set direction on where to focus, scale, pause, or stop initiatives based on impact and resources
2. Campaign & Activation Leadership
Lead end-to-end planning & execution of integrated campaigns (launches, promotions, seasonal initiatives) and partnerships
Define campaign objectives, success metrics, and execution approach across channels
Ensure campaigns are delivered with strong strategic intent, execution quality and commercial relevance
3. Commercial Ownership & Performance Management
Own brand topline performance and closely track key drivers (sales, volume, ROI)
Run regular brand performance reviews with clear diagnosis and corrective actions
Partner with Sales, Trade Marketing, and eCommerce to ensure brand plans translate into channel execution
4. Market Insights & Brand Innovation
Lead analysis of consumer trends, competitor activity, and category dynamics to inform strategy
Drive continuous improvement of brand strategy and execution based on performance learnings
Work closely with R&D and Supply Chain on product development and go-to-market planning
5. Budget & Stakeholder Management
Own the brand marketing budget and manage spend with discipline and ROI awareness
Make trade-offs across initiatives to maximize impact within available resources
Build strong working relationships with agencies, vendors, and cross-functional stakeholders