Closing Date : 11/07/2026

Manager, Customer Happiness  

Position Responsibilities

  • The Customer Happiness Manager is responsible for building and sustaining a Gold Standard customer experience for MYSG.
  • This role oversees day-to-day support operations, ensures high-quality service delivery, and leads initiatives that strengthen customer trust and loyalty.
  • Beyond operational excellence, this role plays a key part in people development, service innovation, and budget planning, ensuring the MYSG support function remains scalable, efficient, and aligned with long-term business goals.

Qualification and Experiences

  • Degree and above in related field
  • At least 5 - 10 years of experience in the same field
  • Strong understanding of end-to-end customer support operations across multiple channels (live chat, email, app support, retail-related cases).
  • Experience managing service KPIs such as FRT, RT, CSAT, QA, productivity, and SLA performance.
  • Knowledge of workforce planning, manpower forecasting, shift scheduling, and resource allocation.
  • Ability to manage operational budgets including manpower, tools, training, and engagement initiatives.
  • Familiarity with escalation management and crisis handling.
  • Strong understanding of customer journey mapping and Voice of Customer (VOC) analysis.
  • Ability to identify customer pain points and drive service improvement initiatives.
  • Experience improving customer experience across both digital and physical retail touchpoints.
  • Knowledge of customer satisfaction methodologies, complaint analysis, and service recovery practices
  • Proven leadership and team management capabilities.
  • Strong coaching, mentoring, and performance management skills.
  • Experience building training plans, capability development frameworks, and succession pipelines.
  • Ability to foster a customer-first and accountability-driven culture.
  • Strong stakeholder communication and team collaboration skills.
  • Strong SOP development, documentation, and governance experience.
  • Knowledge of process optimisation, workflow improvement, and operational efficiency practices.
  • Experience implementing automation, self-service tools, or knowledge base enhancements.
  • Strong analytical and problem-solving mindset with continuous improvement capability.
  • Strong analytical skills with ability to interpret operational data and customer trends.
  • Experience preparing dashboards, reports, and performance insights for leadership.
  • Ability to conduct root cause analysis and recommend corrective actions.
  • Proficiency in Excel/Google Sheets and reporting tools.
  • Strong collaboration skills with Operations, Marketing, Product, Tech, CRM vendors, and Regional teams.
  • Experience managing cross-functional projects and driving alignment across departments.
  • Ability to communicate operational insights and recommendations effectively to leadership.
  • Experience in retail, F&B, e-commerce, or multi-site operations environment is an advantage.
  • Familiarity with CRM/ticketing platforms such as Zendesk, Freshdesk, Salesforce, or similar tools.
  • Understanding of customer support automation and AI-assisted service tools is an added advantage.
  • Knowledge of MYSG market operations and customer behaviour is preferred.
a Necessity, not a Luxury