Position Responsibilities
1. Trade Marketing Strategy Development:
- Develop and implement trade marketing strategies that support overall business objectives.
- Work closely with the sales and marketing teams to align on brand priorities and target market segments.
- Identify key opportunities for category growth and deliver targeted programs to drive these opportunities.
2. Retail and Channel Management:
- Build strong relationships with key retail partners and wholesalers to understand their needs and design programs that enhance the product’s visibility and sales.
- Lead the development of in store activations, including point of sale (POS) materials, product displays, and promotional campaigns.
3. Promotions & Trade Activation:
- Plan and execute effective trade promotions and activations to ensure successful product launches and seasonal campaigns.
- Monitor the execution of trade activities and assess their effectiveness in driving sales, adjusting as necessary.
4. Market & Competitive Analysis:
- Analyze market trends, competitive activity, and consumer insights and transform it to trade strategies.
- Use data to understand the performance of products at the point of sale and identify areas for improvement.
5. Cross-functional Collaboration:
- Work closely with the sales team to ensure alignment between trade marketing activities and sales objectives.
- Collaborate with brand marketing to ensure consistent messaging and branding across all trade materials and initiatives.
- Support the category management team with insights into shopper behavior, preferences, and trends.
6. Budget Management:
- Manage the trade marketing budget effectively, ensuring that programs deliver value and are executed within the set financial constraints.
- Track and report on spending and ROI for trade marketing campaigns and activities.
7. Leadership and Team Development:
- Lead and mentor junior trade marketing staff, providing guidance and training to help them develop their skills and capabilities.
- Promote a high performance culture within the trade marketing team.
Qualification and Experience
- Bachelor’s degree in Marketing, Business Administration, or related field.
- MBA is a plus.
- 3-5 years of experience in trade marketing, preferably within the FMCG industry.
- Proven track record of successful trade programs and promotions.
- Strong understanding of retail and channel dynamics, with experience working closely with sales teams and retailers.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and negotiation skills.
- Analytical mindset with the ability to interpret data and adjust strategies as needed
- Proficient in MS Office Suite and trade marketing software tools.
- Leadership qualities with the ability to motivate and influence teams.
- Strong organizational skills and attention to detail.
- Proactive, with a results-driven and hands-on approach.
- Ability to work in a fast-paced, dynamic environment.
- Competitive salary and benefits package.
- Opportunity to shape the future of the brand in a dynamic market.
- A collaborative and growth-oriented work environment.
a Necessity, not a Luxury