Responsibilities:
- To assist spot trends and contribute ideas for content creation especially in Xiao Hong Shu, TikTok, Instagram &Facebook within a short turnaround time.
- Interest in learning about production shoots, storyboarding, and crafting compelling stories.
- Assist in creating and editing content for social media platforms, following brand guidelines.
- Learn to contribute ideas to the content strategy and understand how it aligns with overall brand goals.
- Help in gathering data and insights for content performance reports.
- Write, amend, adapt copies for the key targeting market and key targeted channels.
- Understand the key target audience’s consumption nature of key targeting markets and channels.
- Apply understanding to each piece of content writing based on product and campaign briefs.
- Interpreting briefs to produce original content.• Reworking content based on feedback from stakeholders.
- Assist in sourcing, managing, and coordinating KOL (Key Opinion Leader) & KOC (Key Opinion Consumer) collaborations, including outreach, briefing, and content evaluation. Support in monitoring and tracking KOL/KOC content performance and engagement.
- Using research to establish a strategy for reaching out to the target audience.
- Communicating with customers and ensuring consistency in the brand voice.
- Update the mobile application as needed.