Position Responsibilities
- To develop, structure, implement, and evaluate social media strategy and direction that create conversations, increase awareness, positive engagement, and build brand equity via,
- Conceptualize and curate fresh contents that are aligned with the brand voice and direction including both paid and owned channels that increase awareness and grab new social media market share,
- Craft compelling and relevant content across paid and owned channels, including but not limited to copies for social media, product and promotions, ads, as well as website & app.
- Understand and is able leverage on data to craft content strategy that creates engagement and drive user / customer behaviours across social media platforms, including but not limited to Meta, TikTok, XiaoHongShu, Threads, Twitter, and other emerging platforms.
- Work with Campaign and Creative team to conceptualize social media visual direction, research for references, oversee the creative design and provide clear briefs to the design team.
- Interact and engage directly with our social followers via public comments and direct messages,
- Grow brand engagement and manage the social media community to build the ability of leveraging social media as a platform for user feedback and insights.
- Identify customers’ needs and gaps in previous content and recommend new content pillars.
- Liaise with the Customer Service Team to address any issues or required improvements based on social media feedback received,
- Communicate and liaise with other departments for content production and to ensure consistent creativity and relevance in implementation
- Analyse data, activities, follower responses and produce weekly, monthly, and quarterly report
- Adhere to the established KRs and perform other related duties as assigned by superior/ management
- Follow industry trends closely to identify emerging social media channels, new ideas, new approaches that help to improve digital marketing strategy to ultimately drive conversions and engagement.