Regional Marketing Manager, Special Projects  

Position Responsibilities

Category or New Business Unit Growth
  • Lead the development and execution of growth strategies for the category / business unit.
  • Responsible for the growth and health of assigned portfolio at early entry stage.
  • Analyse product performance, consumer trends, and competitive benchmarks to identify opportunities for growth and optimization.
  • Collaborate with marketing, operations, and brand innovation to deliver strong commercial results for the category.
Special Projects – New Revenue Streams
  • Design and manage end-to-end strategic projects that span general marketing, creative marketing across revenue channels, and product innovation.
  • Work closely with internal stakeholders to explore, validate, and execute initiatives aimed at driving incremental revenue.
  • Ensure each project meets clearly defined commercial, creative targets and timeline benchmarks.
Project Management and Delivery
  • Lead cross-functional project teams and align execution plans with all relevant departments.
  • Develop and maintain detailed project plans, dashboards, and documentation to ensure timely and effective delivery.
  • Conduct post-mortem analyses to extract learnings, identify areas for improvement, and inform future initiatives.
Reporting and Performance Monitoring
  • Track, evaluate, and report on the performance of projects and key initiatives.
  • Provide regular updates to the Regional Chief Commercial Officer on project milestones, risks, and outcomes.
  • Translate insights into actionable recommendations for continuous improvement.
Others
  • Support regional commercial planning through data-driven insights and innovation frameworks.
  • Assist in the preparation of strategic presentations and communication materials for key stakeholders.
  • Contribute to ideation workshops, market scans, and trend analysis that support pipeline development for future projects.

Qualification & Experience
  • Bachelor’s degree in Business, Marketing, Innovation, or a related field. MBA or project management certification is a plus.
  • Minimum of 6–8 years’ experience in marketing, strategy, product management, or a similar project-focused role.
  • Prior execution or managerial roles in F&B, FMCG, e-commerce, beauty, and fast fashion are preferred.
  • Proven track record in cross-functional project leadership and innovation delivery.

Skills & Knowledge
  • Understanding of general business models, distribution, revenue channels at its core and have an interest in breaking through the norm in these channels.
  • Strong project management skills, including planning, execution, and performance evaluation.
  • Excellent understanding of commercial and marketing metrics, including the core unit of each metric spanning across users, revenue, channels, social media platforms, and more.
  • Competence in using data analytics tools and reporting dashboards.
  • Strong collaboration and stakeholder engagement skills.
  • Familiarity with F&B or consumer goods categories preferred.

  Spoken Language:  Malay, English

  Written Language:  Malay, English