Position Responsibilities
To strategize, develop, manage, execute and optimize regional customer journey from acquisition to repeat purchase via:
- Responsible for regional markets including new market, young market, and mature market business performance from the perspective of revenue and users, via the form of channel and product portfolio growth.
- Responsible for regional markets including new market, young market, and mature market business performance from the perspective of revenue and users, via the form of channel and product portfolio growth.
- Research, trade walk, engage local market stakeholders in order to formulate market entry strategy for new market, grow portfolio for young and mature market.
- Identifying opportunities in the regional markets via existing and emerging marketing channels and partners.
- Identifying regional markets’ gap in demographics, market trends, product offerings, consumer behaviours in order to craft marketing strategies to capture new or potential market segment based on the company’s business objectives
- Strategizing, implementing and evaluating the effectiveness of regional marketing strategies, campaigns, and tactics. Identifying areas for improvement, conducting A/B testing, and implement optimization strategies to achieve better results with each marketing channel.
- Managing multiple regional marketing divisions including but not limited to campaign, partnership, growth, loyalty, and retail marketing.
- Analyzing market trends and competitors to identify opportunities for differentiation.
- Working closely with agencies and internal creative teams to produce high-impact marketing campaigns.
- Collaborate with stakeholders including but not limited to partners, operations, supply chain, brand, strategy, country business unit to ensure that new markets, campaigns, and projects are launched smoothly to accomplish business and fiscal goals.
- Monitoring and reporting on marketing campaign performance and make data-driven recommendations for optimization.
- Implementing effective customer acquisition and retention strategies, both online and offline, to drive app downloads, app purchase, user engagement, retention, and foot traffic to regional ZUS Coffee outlets.
- Developing and optimizing digital marketing campaigns across various platforms to attract and retain customers.
- Utilizing social media, email marketing, and other channels to reach and engage the target audience.