Position Responsibilities
- To drive all projects initiated by and are related to marketing and growth by,
- Project Management: Lead and manage marketing projects from the inception stage to successful completion. This includes defining project scope, timeline, goals, deliverables, and resources required.
- Collaboration: Work closely with cross-functional teams including marketing, growth, brand, tech, and product development to align project objectives and ensure seamless execution.
- Strategy and Planning: Develop innovative marketing strategies and plans to drive user and brand growth. Conduct market research and analysis to identify trends, opportunities, and potential risks from projects initiated or assigned.
- Project Execution: Oversee the implementation of marketing projects across various channels, ensuring the delivery of consistent and impactful messaging to target audiences.
- Performance Tracking: Establish metrics and KRs (key results) to measure the success of marketing projects. Monitor user growth, targeted segment of customer's growth, and channel revenue growth to evaluate project’s effectiveness.
- Process Improvement: Continuously evaluate and optimize marketing, brand, and growth divisional processes and workflows to maximize efficiency and drive better results.
- Budget Management: Collaborate with the finance department to develop and manage marketing project budgets, ensuring cost-effective execution without compromising quality.
- Stakeholder Management: Provide guidance to a team of marketing members, fostering a culture of collaboration, innovation, and continuous improvement via project management.
- Manage budgets and projects across all channels to drive company’s key results that are closely related to revenue and user growth.
- Create a project-basis tracking framework including but not limited to key milestone, success metrics, as ell as manage project handover process to key project stakeholders.
- Analyse, suggest, report, and follow up on projects and initiatives based on the return on investment / project performance.
- Ensure successful planning, execution, optimization for key results via effective project management.
- Work closely with the management to share project improvement ideas, feedback & present results.
- Develop and present learnings from analyses, including actionable insights and recommendation.
- Create dashboards, data visualizations, and project reports.