Regional Senior Executive, Product Marketer (Non - Coffee)  

Role Purpose The Product Marketer bridges product development and customer needs by driving positioning, GTM strategies, and campaigns that build awareness and adoption of ZUS Coffee’s products.

Key Responsibilities
  • Conduct market and competitor research to identify opportunities.
  • Develop product positioning and messaging that resonates with customers.
  • Build GTM strategies for new launches, campaigns, and channel activation.
  • Partner with product, R&D, and sales teams to align on value propositions.
  • Execute campaigns that generate awareness, demand, and product adoption.
  • Develop content for campaigns, product guides, and internal enablement.
  • Track and analyze campaign performance; adjust strategies for impact.
  • Support brand storytelling and customer engagement efforts.

Key Skills & Competencies
  • Strong storytelling, empathy, and communication skills.
  • Analytical mindset with strategic thinking ability.
  • Adaptability in a fast-moving market environment.
  • Knowledge of digital marketing tools and platforms.

Qualifications & Experience
  • Bachelor’s degree in Marketing, Business, or related.
  • 2–4 years of experience in product marketing, preferably consumer/F&B.