Regional Senior Executive Manager Product Marketer (Coffee)  

Role Purpose:
Translate product concepts into consumer-facing stories and GTM executions, driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations, ensuring consistent brand alignment from lab to launch.

Key Responsibilities:
  • Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
  • Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
  • Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
  • Lead flavor trend scans and market insights for category innovation.
  • Create product guides and internal decks for Academy, Retail Ops, and Brand teams.
  • Track launch KPIs (sell-through, PSPD, repeat rate) and derive optimization recommendations.
  • Collaborate with Marketing on creative content, packaging communication, and storytelling.
  • Maintain a product performance dashboard linking sensory quality to sales and customer feedback.


Key Competencies:
  • Strong storytelling and cross-functional communication.
  • Analytical mindset to connectmarketing metrics toPSPDor revenue uplift.
  • Awareness of regional flavor trends (ASEAN F&B insights).
  • Adaptability to balance quality narrative and commercial goals.
Qualifications:
  • Bachelor’s in Marketing, Business, or Communications.
  • 2–4 years’ experience in Product Marketing or Brand Activation, preferably in F&B, FMCG (Skincare, hardware, tech. etc.)