Position Responsibilities
Translate product concepts into consumer-facing stories and GTM executions, driving awareness, adoption, and sustained sales performance across ZUS Coffee’s product lifecycle. Acts as the bridge between R&D, Marketing, and Operations, ensuring consistent brand alignment from lab to launch.
- Develop GTM and launch blueprints for Coffee Squad projects (e.g. BOSS blend upgrades, Signature, CEO Latte).
- Translate product insights into marketing narratives (value proposition, key visuals, naming logic).
- Partner with R&D and Ops to define hero attributes (taste, aroma, price, value) and campaign focus.
- Lead flavor trend scans and market insights for category innovation.
- Create product guides and internal decks for Academy, Retail Ops, and Brand teams.
- Track launch KPIs (sell-through, PSPD, repeat rate) and derive optimization recommendations.
- Collaborate with Marketing on creative content, packaging communication, and storytelling.
- Maintain a product performance dashboard linking sensory quality to sales and customer feedback.