Position Responsibilities
- Plan, execute, and optimize paid media campaigns across multiple countries, leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement.
- Continuously monitor app traffic, user behavior, transactions, and revenue trends to identify opportunities for improvement and optimize campaigns based on data insights.
- Effectively manage media budgets across different countries and platforms within the region, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).
- Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities.
- Collaborate with cross-functional teams including IT, design, and analytics to improve paid media campaigns.
- Stay up-to-date with industry trends and best practices in mobile app marketing and paid media strategies.
- Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels.
- Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights.
- Offer data-backed recommendations for enhancing campaigns, targeting, creative, and overall user acquisition strategies.
Qualifications & Experience
- A diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / business.
- Minimum 2 years of experience in performance marketing.
- Experience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
- Experiences in SEO/SEM, PPC, GA4, app metrics analytic
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
- Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.
- Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.
- Proficiency in Microsoft Office tools, Excel proficiency a must.
a Necessity, not a Luxury