Objective
The Regional Senior Manager, Corporate Brand & Public Relations is responsible for leading and shaping the brand's narrative across the region. This role drives strategic communications, enhances brand reputation, and builds stakeholder trust through integrated PR, media relations, and thought leadership initiatives that are culturally and contextually relevant to each market.
Position Responsibilities
PR Strategy
- Collaborates extensively with cross-functional internal departments and external partners to reflect the values of the brand through communication strategies that consist of a compelling narrative, covering consumer and employer branding.
Corporate Networking
- Expanding the organization's network and influence through strategic partnerships and events through relationships with media outlets, journalists, relevant brands, and other key industry figures.
Media Editorial Skillset
- Manage media inquiries, schedule interviews, preparing press releases, speeches, and arranging press drops to effectively communicate the organization's message.
- Assist in drafting and localizing press releases, corporate announcements, and speaking points for regional markets.
- Coordinate media outreach, including pitching stories, managing media lists, and handling interview logistics.
Media Event Management
- Planning and overseeing press conferences, media interviews, and PR events to boost visibility and media coverage.
Media Monitoring
- Monitoring public opinion and media coverage to inform strategy adjustments and report on PR outcomes.
Reputation Management
- Grow and maintain stellar brand awareness and oversee crisis communication strategies with Legal compliance for best practices of business continuity.
- Monitor news and social channels to track sentiment, industry trends, and brand mentions.
Corporate Brand Merchandise
- Manage the inventory of corporate branded merchandise for key stakeholders as part of press drops.
Marketing Support
- Collaborating with marketing teams to ensure brand consistency and support marketing initiatives.
Budget Management
- Setting and managing the public relations budget to maximize the impact of PR initiatives and evaluating the success of PR campaigns and strategies through key performance indicators and metrics to refine future efforts.
Qualification and Experience
- Bachelor’s Degree in Mass Communication, Public Relations, Corporate Communications, or a related field.
- Minimum 7–10 years of experience in PR agencies or corporate communications, with regional exposure preferred.
- Proven track record in developing and executing strategic PR campaigns, media relations, and brand reputation management across multiple markets.
- Proficient in Microsoft Office and social listening tools such as Digimind, iSentia, or equivalent.
- Strong editorial and media writing skills, with experience in preparing press releases, corporate announcements, speeches, and thought leadership content.
- Excellent experience in media outreach, event planning, and managing press conferences, media interviews, and PR activations.
- Able to monitor media sentiment, analyze PR outcomes, and adjust strategies based on real-time insights.
- Knowledge of crisis communication protocols and ability to manage reputation risk in alignment with legal and compliance standards.
- Demonstrated ability to manage PR budgets, track campaign ROI, and optimize resource allocation based on performance.
- Deep understanding of regional cultural nuances, ensuring messages are localized and relevant for different markets.
- Proactive, brand-savvy, and a strong strategic thinker with a sharp eye for detail.
- Exceptional cross-functional collaboration skills, capable of working with marketing, legal, and senior leadership teams.
- Experience managing corporate brand merchandise and supporting brand visibility initiatives across stakeholder groups.
a Necessity, not a Luxury