Job Overview
This position is responsible for drivingZUS App user retention across different countries.
The ideal candidate is responsible for the day-to-day management and optimization of our Customer Relationship Management (CRM) system. This role ensures data integrity, supports users, automates processes, and provides insights to improve customer engagement and drive business growth.
Position Responsibilities
- Plan & Execute CRM activities such as app pushes, EDM via Marketing tool
- Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing and troubleshooting.
- Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
- Assist on promotional offer configuration and deployment.
Develop and maintain dashboards to track retention and CRM performance metrics.
Create and manage project timelines, deliverables, and status updates to ensure deadlines are met.
Act as a liaison between cross-functional teams to ensure smooth execution of CRM/Growth activities.
Identify opportunities for automation and process improvements to scale marketing efforts efficiently.
Update regular reports on campaign results, user behavior, and growth metrics.