Closing Date : 02/05/2025

Senior Specialist, Product Go-To-Market  

Position Responsibilities
End-to-End Product Go-to-Market (GTM)
  • Oversee entire product development process from ideation to commercialization.
  • Collaborate across functions and work closely with Supply Chain, Marketing, Operations, Technology, Brand, etc to ensure successful product launches
  • Contribute insights and recommendations for market positioning, target audience, and competitive differentiators.
Stakeholder Collaboration and Communication
  • Foster strong working relationships with cross-functional teams to ensure seamless integration of new products into existing systems.
  • Communicate effectively with internal stakeholders and external partners to convey project updates, challenges, and successes.
  • Act as a liaison between departments to facilitate effective communication and project coordination.
Operational Efficiency & Optimization
  • Streamline operational workflow.
  • Drive process improvements projects to reduce operational load.
  • Collaborate with Innovation team to drive menu offboarding process with key stakeholders to optimize menu offerings.
Consumer Insights
  • Conduct surveys, focus groups to gather consumer feedback.
  • Analyze consumer feedback and make data-driven adjustments to refine and optimize products.
Pricing & Cost Management
  • Ensure balance between cost and quality of product is optimal.
  • Responsible for entire product portfolio & category pricing strategy is effective and optimized.
  • Assist in creating and managing budgets for innovation or special projects.

Qualifications & Experience
  • At least bachelor’s degree in Business/Economics, Marketing, Supply Chain/Logistics, Food Science, or related field required.
  • At least 4 years experience and above in project management, management consulting or related roles within the Food and Beverage industry, with a focus on product launches.
  • Strong project management skills, with experience leading cross-functional teams and managing complex projects from concept to execution.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders at all levels.
  • Strategic thinker with a data-driven approach to decision-making, able to analyze market trends, consumer insights, and performance metrics to drive successful product launches.
  • Strong organizational skills and attention to detail, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines.
  • Plus point on knowledge of food & beverage industry regulations, quality standards, and best practices related to product development and launch processes.
a Necessity, not a Luxury

  Employment Type:  Permanent (Full Time)

  Min. Education:  Bachelor's Degree

  Spoken Language:  Malay, English

  Written Language:  Malay, English