Closing Date : 30/09/2026

Executive, Brand Marketing  

Position Responsibilities:

  • Support the development and execution of strategic marketing initiatives for ZUS COFFEE Brands across Malaysia and regional markets.
  • Assist Brand Managers in executing Go-to-Market (GTM) strategies, product launches, and marketing campaigns to strengthen brand equity and drive commercial growth.
  • Coordinate integrated marketing campaigns, brand partnerships, and promotional activities while ensuring brand consistency across all consumer touchpoints.
  • Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.
  • Support the development of compelling content, brand storytelling, and creative marketing assets that enhance brand awareness and customer engagement.
  • Monitor campaign performance and provide marketing insights through consumer, competitor, and market analysis to optimise future initiatives.
  • Assist in tracking marketing budgets, campaign expenditures, and ROI to ensure efficient utilisation of marketing resources.
  • Prepare marketing reports, presentations, and business review materials for internal stakeholders and Joint Business Planning (JBP) sessions with key retail partners.
  • Liaise with external agencies, vendors, and business partners to ensure timely and successful execution of marketing activities.
  • Support day-to-day brand operations and undertake ad hoc projects assigned by the Head of Marketing.

Qualification & Experience

  • Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related discipline.
  • 1–2 years of relevant working experience in FMCG, preferably within the Food & Beverage industry. Fresh graduates with relevant internship or project experience are encouraged to apply.
  • Experience in Brand Marketing or Trade Marketing will be an added advantage.
  • Good understanding of branding, integrated marketing, consumer behaviour, and Go-to-Market (GTM) strategies.
  • Strong analytical, communication, presentation, and interpersonal skills.
  • Experience with market research and marketing analytics tools is an added advantage.
  • Able to work independently with minimal supervision while collaborating effectively across multiple departments.
  • Fluent in English and Bahasa Malaysia. Mandarin proficiency is an added advantage.

a Necessity, not a Luxury.

  Spoken Language:  Malay, English

  Written Language:  Malay, English