Responsibilities:

• Identifying gaps and opportunities from the app users’ journey,
• Crafting marketing strategies to optimize and improve performance of each customer journeys,
• Strategize, implement, and evaluate the effectiveness of marketing strategies, campaigns, and tactics.
• Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results.
• Design, build, and refine scalable customer journey solutions that support internal and external digital campaigns and ongoing requests from the business.
• Develop and implement automated workflows, personalized messaging, and targeted content to guide customers through their journey effectively.

Requirements:

• Minimum 3 years of experience in F&B / retail / fashion / event management / advertising handling matters relating to digital marketing, performance marketing, advertising, or data analytics.
• Experiences in user purchasing journey, funnel marketing and digital marketing, and experience with a CDP to build and enrich customer profile for omnichannel marketing.
• Understanding of digital marketing landscape and has ability to craft and to execute marketing strategies based on the
  understanding.
• Has good command of both written and spoken English, any additional language is a bonus.
• Excellent project management, presentation, communication, problem solving, interpersonal, and time-management skills
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication, and presentation skills, attention to detail and accuracy.
• Confident, proactive, able to work under pressure and meet tight deadlines
• Understanding of different target audiences’ nuances from a geographical perspective, strong leadership and stakeholder management skill
• Ability to plan and manage multiple projects that are happening concurrently in collaboration with other marketing divisions

  Employment Type:  Permanent (Full Time)

  Min. Education:  Bachelor's Degree

  Spoken Language:  Malay, English

  Written Language:  Malay, English

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