User Acquisition Specialist  

Conduct thorough analysis of acquisition campaigns and user behaviour to identify trends, insights, and areas for optimization.

Collaborate with cross-functional teams including IT, design, and analytics to improve app store presence, onboarding experience, and overall user engagement.

Stay up-to-date with industry trends and best practices in mobile app marketing and user acquisition.
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Tweaking strategies and budgets based on performance to maximize ROI across different acquisition channels.

Create and provide accurate and timely metrics reports, analysis and insight to demonstrate the performance and return on investment of all acquisition activities

Evaluate paid digital media performance report and provide insights and recommendations for further enhancements to maximise budget that attribute to overall user acquisition ROI

Develop and present learnings from your analyses, including actionable insights and recommendation

Create dashboards, data visualizations, and campaign performance reports

Minimum 2 years of exExperience working with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.


Experiences in SEO/SEM, PPC, GA4, app metrics analytic

Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.

Hands-on experience on marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns)

Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI.

Experiences in user purchasing journey, funnel marketing, digital marketing, and performance marketing.

Proficiency in Microsoft Office tools, Excel proficiency a mustperience in digital marketing or user acquisition, with a focus on mobile apps

  Spoken Language:  Malay, English

  Written Language:  Malay, English