Planning and executing a variety of paid ads campaigns across a
range of digital channels (Meta ads/Tiktok ads/Google ads /Youtube ads/XHS).
(Experience in Lazada and Shopee is an added bonus)
Analyze online paid ads campaign and product data analysis to
derive actionable insights for optimzation purposes
Analyze online user behaviors, customer journey and market
competitors within platforms
Responsible for preparing a creative content brief for
designers, for specific paid ads content
Writing engaging copy for paid ads.
Handles weekly and monthly post mortem reports.
Growth hacking through constant testing to discover new digital
marketing opportunities