Closing Date : 23/06/2024

Lead Creative Strategist  

Position Responsibility

As the Creative Strategist, you'll be the innovation architect, transforming the Innovation Creative Director's vision into cutting-edge strategy that drives brand development, marketing campaigns, and product experiences.
This position requires a creative dynamo with a sharp eye for consumer behavior and a finger on the pulse of emerging trends.

Insights and Trends
  • Synthesise market research and consumer analysis to identify unmet consumer needs and areas for innovation.
  • Stay up to date on emerging trends in the beverage business, pop culture, and consumer behavior to help influence creative direction.
  • Analyze competition strategy and identify areas for differentiation, activities and strategic initiatives.
Creative Direction & Team Management
  • Support the Innovation Creative Director plan and evaluate marketing campaigns.
  • Analyze campaign performance data and recommend changes to optimize results.
  • Stay current on marketing trends and tools to achieve effective creative initiatives.

  Min. Education:  Bachelor's Degree

  Spoken Language:  Malay, English

  Written Language:  Malay, English